Data Protection Statement

1. General

Henkel AG & Co. KGaA, hereinafter referred to as Henkel, respects the privacy of each person who visits our app. Now we would like to inform you of the type of data collected by Henkel and how they are used. You will also learn how you can exercise your data subjects’ rights. Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data. This Data Protection Statement does not apply to apps/websites accessible via hyperlinks on Henkel apps/websites.

2. Collection, use and processing of data

Name of the responsible entity: Henkel AG & Co. KGaA

Address of the responsible entity:

Henkel uses personal data primarily to provide this app to the users. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel. Henkel stores and processes data specifically for the following purposes:

When users visit the app, Henkel automatically collects and stores certain data. This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts, images, and product information as well as data files provided for downloading, etc.), the activity of users in the context of the app, the type of respective end-device, the used type of browser as well as the date and time of use.

Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.

Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.

Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above mentioned purposes.

The processing and use of the data is based on statutory provisions which justify those operations on the grounds that (1) the processing is necessary for the provision of the app; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the app and that it is tailored to the users’ needs.

3. Consent / Withdrawal of Consent

I may withdraw my consent with effect for the future at any time by clicking the respective hyperlink provided either in the e-mail confirming my consent or the Data Protection Statement.

The withdrawal of consent will not affect the lawfulness of processing based on the consent before its withdrawal.

a) Consumer/Customer Relationship Management

You may have given consent that Henkel processes

in the framework of Henkel’s customer/consumer relationship management / Online Communities.

for the purposes of

To achieve the selected purposes Henkel may

In the course of this analysis Henkel applies an automated methodology that helps prioritize leads for sales. Contacts are categorized according to their online and off-line activities. Based on the category they are assigned to and the location they are the contacts are assigned to sales persons and receive different information on our products and services as well as advertising material.

We will store the data only as long as the consent is valid or as long as required in case of any statutory retention obligations.

You may withdraw your consent with effect for the future at any time, for example by clicking the respective hyperlink provided either in the confirmation e-mail or by clicking HERE. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

4. Cookies, Pixel, Fingerprints

If you access the Schwarzkopf Professional website or the Salon Finder via the app, cookies can be set on your device to anonymously track your usage of the website or the Salon Finder. To review the Cookie Policy, please open the link to visit the Schwarzkopf Professional website:

5. Web Tracking

This app collects and stores data for marketing and optimization purposes by using a technology of adjust GmbH and App Annie. This data can be used to create pseudonymized user profiles.

Without an explicit agreement by our users the data collected with the adjust technologies is not used to identify a visitor personally and is not aggregated with any other personal data about the holder of the pseudonym.

You can refuse the data collection and storage by disabling it in the settings of the app. Go to “Settings” > “My Details & Security” and disable the “App Tracking” button.

You may withdraw your consent with effect for the future at any time, for example by clicking the respective hyperlink provided either in the confirmation e-mail or by clicking HERE. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

b) Google Analytics

This app uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this purpose, a cookie is installed on your computer. The information generated by the cookie about your use of the app (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We have activated the IP anonymization, this means Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

On behalf of the app provider Google will use this information for the purpose of evaluating your use of the app, compiling reports on app activity for app operators and providing other services relating to app activity and internet usage to the app provider. Google will not associate your IP address with any other data held by Google.

Objection to data collection: Besides changing your browser settings, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

c) Facebook Custom Audience Pixel

We participate in Facebook's Custom Audience program which enables us to display personalized ads to you when you also have subscribed to Facebook and log in into your Facebook account. This tool allows us to personalize our ads based on your usage of our app in order to provide ads specifically tailored for you. To this end we share your email address or phone number in a hashed format which permits Facebook to identify you in case you have also subscribed to Facebook.

Objection to data collection: You can adjust your ad preferences through your Facebook settings if you do not want to receive interest-based ads on Facebook.

6. Your Data Subject Rights / Data Protection Officer

At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

Right to object

In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.

In these cases, or if you have any other questions or wishes in connection with regard to your personal data, please send an e-mail or a letter to our data protection officer, Mr. Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf, Germany (E-Mail:

7. Use of Social Media Plug-ins

Plug-ins (“plug-ins”) of different social media networks are embedded in our web pages. The associated services are provided by the respective companies (“providers”). These providers are:

To increase the protection afforded to your data when you visit our web pages, these plug-ins are implemented as “2-click buttons.” This form of integration ensures that, when accessing a page from within our app containing such plug-ins, you are not automatically connected to the providers’ servers. Only if you activate the plug-ins and thereby permit for data transmission, the browser will create a direct link to the providers’ servers. The content of the various plug-ins is then transmitted by the provider concerned directly to your browser and then displayed on your screen.

The plug-in tells the provider which of our app pages you have accessed. If, while accessing our page, you are logged into your user account with the respective provider, he is able to collate your interest, i.e. the information you are accessing, with your user account. On making use of any of the plug-in functions (e.g. clicking the “Like” button, leaving a comment), this information too will be transmitted by the browser directly to the provider for retention.

Further information on the collection and use of data by the providers and on the rights and possibilities available to you for protecting your privacy in these circumstances can be found in the providers’ data protection/privacy policies:

Data protection/privacy policy issued by Facebook:

Data protection/privacy policy issued by Google:

Data protection/privacy policy issued by Instagram: